You want to feel secure knowing that you own the trademark to your business name, logo, or slogan?
You worry that your business name, logo, or slogan are already being used by someone else and that you might have to rebrand?
You're concerned about the length of the 8-18 month filing process and want to get some sort of legal protection right now for your trademark?
You want to make sure that your brand is 100% yours before you continue to invest time and money into scaling your business?
A trademark protects all of your branding elements (e.g., your business name, logo, slogan, tag-line, course or program name, even product packaging). Owning your trademark gives you the right to stop copycats from using the same or similar mark to sell their products and services.
The trademark registration process takes anywhere between 8-18 months. Although registration is not guaranteed, as a serious business owner, it's worth the investment of your time and money to make sure that your brand is 100% yours.
If you compare the cost of engaging an experienced trademark attorney to the cost of litigating a trademark dispute, or the cost incurred if you have to stop using a mark after spending years building up the value of the mark through advertising and marketing campaigns, it becomes clear that hiring a trademark attorney is the less costly alternative.
According to the Wallstreet Journal, trademark applicants represented by attorneys are 50% more likely to get through the registration process than those who go at it alone.
Without trademark registration, you don't legally own the rights to the name of your business, logo, tag-line, or any of your brand assets, including your logo or any slogans associated with your brand. Anyone can use your brand “assets” without your permission.
As your brand grows and gains more exposure, you’re going to have more eyes, more visibility, and more people engaging with your brand. It becomes critical that your trademark rights are 100% yours.
If you've fallen in love with your business name, logo, or slogan and plan to use it for years to come, then you'll need to do everything in your power to secure your rights.
You'll want to register your trademark so that you can:
"Zara works hard to understand the client’s needs and concerns and answered all of my questions as only an expert can."
Working with Zara throughout the trademark registration process was amazing. She is completely knowledgeable and communicates effectively. Zara works hard to understand the client’s needs and concerns and answered all of my questions as only an expert can. I highly recommend working with Zara!
Derek Ketelsen, Life and Leadership Coach
San Antonio, Texas
"The process took less than a year to finalize because of Zara's due diligence."
Thanks to Zara, I own my first trademark for my t-shirt brand, Lider x Falouer. The process took less than a year to finalize because of Zara's due diligence. As a rising entrepreneur, I was drawn to Zara's mission to help brands and businesses protect their intellectual property. She sets the bar high for trademark attorneys, and I am happy that I retained her legal services!
Naldine Philistin, ESQ.
Long Island, New York
I will send you a trademark questionnaire to complete so that I can gather background information on your mark and your business that will help me perform the trademark search and that will help me file your application.
From the questionnaire that you completed, I will use the information you provided to prepare your application. I will provide instructions on what types of proof the United States Patent and Trademark Office accepts.
We work together to select the best form of evidence to submit and we decide on which classifications to file and how to best describe your trademark.
Once you provide the required information and materials and assuming the mark is available, I’ll file your trademark application with the USPTO.
I monitor your application, handle all correspondence with the USPTO examining attorney throughout the 8-18 month process.
I handle all emails, calls, and any additional information requested from the USPTO, including responding to Office Actions. Most law firms do not include responses to Office Actions as part of their fee.
"Zara is not only thorough, organized, and extremely knowledgeable about every in and out of trademark law, but she is deeply supportive, thoughtful, and compassionate."
What I knew about Trademarking: It is necessary if you want to grow your own business. What I did not know: It is a nearly year-long process of back and forth with USTPO attorneys, other businesses, revisions, and check-ins. After going through this process, I can honestly say that there is no way I could have done it successfully without Zara. Zara is not only thorough, organized, and extremely knowledgeable about every in and out of trademark law, but she is deeply supportive, thoughtful, and compassionate. If things were difficult on her end, I would never know it, because Zara made me feel like my trademark process was the only thing she was working on. Never perturbed by a question and always available when I needed her, it is clear to me that Zara does her absolute best for every client. Plus, she was incredibly transparent about the cost, timeline, and logistics of the process. Kindness + Honesty + Skills = the perfect Trademark Attorney. Honestly, I cannot recommend Zara enough. Thank you Zara!
Queens, New York
My question to you is what is not securing your trademark going to cost you over the next ten years?
If you compare the cost of having to stop using a mark after spending years building up the value of the mark through advertising and marketing campaigns, and the over $100,000 cost of litigating a trademark dispute, it becomes clear that hiring an expert trademark attorney is the less costly alternative.
You could keep building your brand, gaining more visibility, and exposing your brand unprotected, but I’m sure that this isn’t a risk that you’re willing to take.
Let’s secure your mark.
"Zara made the process so easy and seamless."
I’m so glad I found Zara on Instagram and decided to reach out! I was nervous going through the trademark process with a lawyer in another state, but Zara made the process so easy and seamless. Zara was helpful every step of the way, answered all of my questions and was extremely knowledgeable about the trademark process! I never felt like I couldn’t ask a question or reach to her when I needed to! I will definitely come back to utilize more of her services! Thank you Zara!
Los Angeles California
How long is the trademark registration process?
Do you offer payment plans?
What Is a Trademark Classification?
How do I know which classification to file under?
How will I know if the trademark I'd like to register is already taken?
What do I have to submit to you?
I live outside of New York, can I still work with you to register my trademark?
Who Is This Registration Process Not For?
Zara is an amazing attorney. She understands the nuances of being a small business owner and handles each issue with intense attention to detail. Zara made sure we knew every step of a very long and intense trademark registration process. Zara made sure the lines of communication were always open and that we knew every step of a very long and intense trademark registration process. Zara is phenomenal and we will be working with her again!
Shakira Wallace and Melissa Jean Baptiste
Hey! I’m Zara – a trademark law expert, avid reader, fashion lover and world traveler from New York with a loving husband, a 9-month old daughter, and a passion for helping business owners like you!
As an entrepreneur myself, I understand firsthand the challenges associated with starting and building an online business from scratch and making sure that it’s legally protected. I understand the challenges associated with protecting your intellectual property in today’s technologically advanced global economy.
As an expert in trademark law, I have had the honor of being selected to the Super Lawyers Rising Stars list for Intellectual Property law. I’ve had the privilege of helping hundreds of business owners like you secure their trademarks, own the legal rights to their brands, and go on to build six and seven-figure businesses. I’ve made it my mission to help business owners sleep better at night and have peace of mind knowing that their business and brands are 100% theirs.
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