It’s no secret that not all trademark applications are accepted and approved. I’m often asked why that is and I want to share some of those reasons with you today.
Common Grounds For Trademark Application Rejections:
- The trademark is too similar to another trademark already registered with the USPTO – e.g., Sally’s Hamburgers” and Sally’s Burgers,” for restaurants.
- The trademark is generic or too descriptive of the product or service. – e.g., “We cater your party,” for food catering services
- The trademark consists of or comprises immoral, deceptive, or scandalous matter. – e.g. “Real Silver,” for fake silver jewelry.
- The trademark only describes the location or geographic source of the product or service — e.g. “Chicago Pizza,” for pizza in or from Chicago.
- The trademark falsely describes the location or geographic source of the product or service — e.g. “Sweet Florida Mangoes,” for mangoes from Mexico.
Other Grounds for Rejection:
- The trademark is similar to existing national emblems, symbols, etc., that have national or international significance.
- The trademark falsely describes the product or service.